T-Mobile "iPhone 12 Launch" Spec

SPEC WORK

I wrote and edited these videos for an agency as an alternative to a standard treatment or pitch deck. As a writer, director, and editor, these spec edits effectively showcase my creative vision to clients.

The iPhone 14 arrived at the peak of Severence’s popularity. Apple and T-Mobile were looking for innovative ways to promote the new iPhone and Apple TV+, so I developed a cheeky proof of concept that united the products in a single spot.