PANAY — MAX JEFFREY

For the 2024 Super Bowl, we developed a concept for Microsoft featuring a lovable robot, stranded on Earth, who turns to Microsoft Copilot to learn about Earth and its customs. After writing the script, I shot the footage on a smartphone, and edited it to George Harrison's aptly named 'What Is Life,' adding a playful tone. The finishing touch involved directing a team of animators to bring the robot to life within the edit. This comprehensive project was accomplished within the tight deadline of less than a week.