IPHONE 14 “SEVERANCE” SPEC EDIT
Written & Edited by Max Jeffrey | Client: Apple & T-Mobile
The iPhone 14 arrived at the peak of Severence’s popularity. Apple and T-Mobile were looking for innovative ways to promote the new iPhone and Apple TV+, so I developed a cheeky proof of concept that united the products in a single spot.
The challenge with using sourced footage was to write dialogue that fit the existing performance while effectively advertising the product. I then cast the vocal impersonators and mixed recordings to recreate the show's sound quality.