
SPEC WORK FOR 72ANDSUNNY
Conceptualized, scripted, and edited by Max Jeffrey, this portfolio showcases pitch videos for various audiences and brands. The first, an Apple & T-Mobile iPhone launch spec using Apple TV+'s Severance, demonstrates my method: integrating existing visuals with narratives that meet the brand's creative brief. I crafted dialogue to character nuances, directed voice actors, and edited footage into a seamless, pitch-ready commercial.







For the 2024 Super Bowl, I spearheaded the development of a concept for Microsoft featuring a lovable robot, stranded on Earth, who turns to Microsoft Copilot to learn about Earth and its customs. I wrote the script, shot the footage on a smartphone, and edited it to George Harrison's aptly named 'What Is Life,' adding a playful tone. The finishing touch involved directing a team of animators to bring the robot to life within the edit. This comprehensive project was accomplished within the tight deadline of less than a week.